---
title: New! Earth Kind Roses For Growers and Retailers
description: Explore Texas A&M AgriLife's initiative to promote Earth-Kind® Roses—low-maintenance, beautiful, and perfect for Texas landscapes.
image: https://workingforyou.tnlaonline.org/hubfs/EarthKind_Poster_24x36.jpg
---
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# New! Earth Kind Roses For Growers and Retailers
8 August 2024
[Kim Cabrera, TNLA Marketing and Membership Manager](https://workingforyou.tnlaonline.org/author/kim-cabrera-tnla-marketing-and-membership-manager)
[community](https://workingforyou.tnlaonline.org/tag/community), [Nursery](https://workingforyou.tnlaonline.org/tag/nursery), [Gardening](https://workingforyou.tnlaonline.org/tag/gardening), [rewholesaler](https://workingforyou.tnlaonline.org/tag/rewholesaler), [Retail Garden Center](https://workingforyou.tnlaonline.org/tag/retail-garden-center)
Our friend, Paul Winski M.S., a Program Specialist - Commercial Horticulture/Green Industry at Texas A&M AgriLife Extension, recently contacted us to help spread the word on a multi-year initiative to promote new Earth-Kind® Roses across the state. Here is what he had to say to the Industry:
The Texas A&M AgriLife Extension Service is excited to announce a multi-year initiative to promote new Earth-Kind® Roses across the state. These roses were rigorously tested for performance in challenging Texas conditions and require minimal care while offering stunning beauty.
**Key Points**
- Campaigns will run over three successive years, featuring newly designated Earth-Kind® Roses.
- 15 rose cultivars have been selected based on rigorous multi-year research studies conducted in northwest Dallas.
- Earth-Kind® Roses are beautiful, low-maintenance, and environmentally-friendly, requiring no fertilizers, pesticides, or excessive irrigation after establishment.
- Roses must be grown on their own roots and designated by Texas A&M AgriLife Extension to be considered Earth-Kind®.
**Campaign Details**
- Launches on the first weekend of April each year (adjustable for different climate zones).
- Texas A&M AgriLife Extension will generate media coverage to support the campaigns.
- Includes point-of-purchase materials to boost retail sales (Orora Visual Horticulture).
- Features the most available cultivars in the first year, progressing to less available ones in subsequent years.
**Highly Available Roses Featured First**
The campaign will strategically feature rose varieties based on current availability:
- Year 1: Most available cultivars
- Year 2: Next most available cultivars
- Year 3: Least available cultivars
**New Opportunities for Texas Growers**
- Increased demand expected for featured cultivars
- New market potential for 'Lena' and 'Ole' cultivars (contact Paul Winski for cutting sources)
**Trial Plantings Recommended for Other Texas Regions**
While highly recommended for north-central and central Texas, trial plantings are suggested for other regions to ensure suitability.
**Rose Rosette Disease Information Available**
Consumers are advised to contact their County Extension Agent or a Texas Master Certified Nursery Professional to learn about rose rosette disease in their area.
**Collaboration with Texas Nursery & Landscape Association**
The Texas A&M AgriLife Extension Service acknowledges the valuable partnership with the Texas Nursery & Landscape Association (TNLA) in distributing this information.
**We believe this initiative will bring beautiful, low-maintenance roses to Texas landscapes and benefit both consumers and the green industry.**
Sincerely,
Steven George, Ph.D.
Professor and Extension Earth-Kind® Specialist
National Coordinator of the Earth-Kind® Rose Program
Texas A&M AgriLife Extension
Paul Winski, M.S.
Program Specialist - Commercial Horticulture/Green Industry
Texas A&M AgriLife Extension
Ph: 979.314.8047
Email: [paul.winski@ag.tamu.edu](mailto:paul.winski@ag.tamu.edu)
**For More Information**
- Contact Paul Winski, Program Specialist - Commercial Horticulture/Green Industry (paul.winski@ag.tamu.edu)
- To print our Earth Kind Flyer, click [HERE](https://issuu.com/tnlagreenmagazine/docs/final_tnla_earth_kind_flyer_2024)
- To read more about the Three Year Campaign, click [HERE](https://issuu.com/tnlagreenmagazine/docs/2024_-_ek_roses_-_three_year_campaign_schedule)
- To print out the Earth Kind Poster, click [HERE](https://issuu.com/tnlagreenmagazine/docs/earthkind_poster_24x36)
- To print out the Earth Kind Benchcard, click [HERE](https://issuu.com/tnlagreenmagazine/docs/earthkind_benchcards_7x5)
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